A Prada Store in The Desert

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In a desolate strip, just off U.S. Route 90 in West Texas, about 60 km northwest of the city of Marfa, lies a tiny Prada store. Here you can see a collection of Prada shoes and handbags, but there is no functional door to let you inside. For this is not a real retail store but a permanent art installation by Scandinavian artists Michael Elmgreen and Ingar Dragset. Although Prada didn’t endorse the installation, the company’s chairman and owner, Miuccia Prada, permitted the artists to use her brand’s logo. She even picked and provided the shoes and handbags from the fall/winter 2005 collection to be displayed inside. Prada Marfa, the $80,000 project was paid for by the New York nonprofit Art Production Fund in collaboration with Ballroom Marfa.

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