enting out body parts seems to be a trend that’s catching on fast. The latest to join the bandwagon are a couple of British 22-year-olds, Ross Harper and Ed Moyse.
Unlike the others however, they aren’t using tattoos. Their concept, called Buy My Face, is to sell their faces to a different ad campaign every day, which are painted on using face paint. The boys are trying to raise enough money to pay off their student debts, which amount to £50,000 ($80,000). So far, they’ve managed to make £30,000 ($47,000).
The goal of Buy My Face isn’t only to get people to look at the advertisements that are printed on their faces. The advertising extends onto their website, which works by directing online traffic to the advertiser’s web page. Harper and Moyse paint ads on their faces and then photograph or film themselves doing funny things. Advertisers can pay for them to do several stunts, such as skydiving or plunging into cold waters. All this is put up on the website, along with the name of the day’s advertiser.