Powerful Billboard In South Korea Prevents Child Abuse

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Powerful Billboard In South Korea Prevents Child Abuse (1)

This interactive social ad on a sidewalk in South Korea is hard to pass by and ignore with a clear conscience. The billboard shows the silhouettes of an adult man and a child that he’s threatening with a bottle in his hand. And there’s an empty space between the two big enough for the passersby to step up and see their own silhouette appear in the scene, giving them a symbolic nudge to step in and prevent or report real-life incidents of child abuse.

Powerful Billboard In South Korea Prevents Child Abuse (1)

 

Powerful Billboard In South Korea Prevents Child Abuse (2)

 

Powerful Billboard In South Korea Prevents Child Abuse (3)

 

Powerful Billboard In South Korea Prevents Child Abuse (4)

 

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