Mexico’s Rich And The Poor

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Mexico’s Rich And The Poor (4)

Mexican bank Banamex launched an advertising campaign titled Erase the Difference. The bank hired photographer Oscar Ruíz and asked him to shoot the stark divide between the poor and the affluent that exist in Mexico City. The campaign features four images that show opulent apartments and villas sitting right next to modest, to sometimes very dilapidated houses belonging to the poorer section. The images look Photoshopped, as if two separate images were stuck together to create the drama, but they were not.

Mexico’s Rich And The Poor (1)

 

Mexico’s Rich And The Poor (2)

 

Mexico’s Rich And The Poor (3)

 

Mexico’s Rich And The Poor (4)

 

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